Enabling Innovation.

Waterloo, Ontario product design startup needed a visual identity that would prove itself as a leader in the product development area in a startup heavy region.

Enable Innovation Product Development company's logo overlayed on a photo of a shiny industrial fitting made of metal

Challenge.

Enable Innovation Product Development (EIPD) sprung up in Waterloo Region, a Canadian startup & technology hub. EIPD realized that startups and small businesses need 3D printing and product development support, yet most can't afford to maintain an in-house engineering team. Enter EIPD needing a logo design that pronounce themselves as a leader in product development support.

The Details.

EIPD acts as an extension of the clients it works with, involving itself in the entire lifecycle of product development. This was one of the leading themes that needed to be represented in the visual brand, Integration. We have always prided ourselves on keeping up with the latest design and technology trends, so when EIPD asked us to craft a logo that was 3D in nature we jumped at the chance!

It was an exciting challenge, when EIPD asked that the logo not just work in the 2D space, but 3D as well, to include being 3D printable! Although we had never done it before, it was a great experience with plenty of mistakes made! It was also an experience we will likely need to repeat in the future with the continuous advancement and development of the 3D printing space.

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