SONA Wealth Counsel is a discretionary and holistic wealth management for emerging affluent households in Ottawa, SONA wanted a logo design that embued both a sense of modernity but was rooted in a sense of tradition. Tradition arose from their name "Sona" which is Gaelic for happy, fortunate, good fortune, and well-being. Modernity was a necessary element as they wanted to be seen as being on the forefront of wealth management practices.
Overall, SONA was aiming for a feeling of well being and assurance in their quality, while needing continuity with Ryan Lamontagne Inc. as SONA is acting as a business unit or sister company. We relied on a Gaelic triskelion symbol within a triangle (3 also recurred continuously in Gaelic imagery). The three sides of the triangle is a call to Ryan Lamontagne Inc., the parent company as well as representing the bringing together of themselves, their client, and the client's wealth aspirations.