Bridging The Gap.

As part of the Plum Realty team, a new agent added to their team needed a logo that spoke to families specifically looking to live South of Ottawa.

Role Project Team
Solutions Logo Design
The Southside 365 logo overlayed a photo of a wall filled with family photos and portraits.

Challenge.

We were asked to craft a logo design for an Ottawa realtor that depicted the geographically significant Vimy Memorial Bridge as its central element.

The Details.

The real estate brokerage wanted a logo design for one of their newest agents that spoke to families and represented the agent as their bridge or concierge to the communities South of Ottawa. As such the branding was aimed at creating a welcoming and trusting feeling for families or soon to be parents.

This welcoming feeling as well as the symbolism of the Vimy Memorial Bridge needed to be visualized. By approaching the logo in a more abstract and minimalist approach we were able to integrate the ideas of connection, bridging, and warmth into the logo.

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