Ottawa-based health and safety company led by a Canadian Forces veteran, needed to outwardly project the protective element of its products. Altitude was contracted to craft the logo design.
With target users being first responders, strong visual elements that felt familiar to them were key in developing this logo. The shield itself represents both the products protecting the first responders, but also the responders themselves. Melded together they become stronger and help resist the mental injuries that are unfortunately prevalent amongst veterans and first responders.
The wordmark further carries on the feelings visualized through the logo, so if need be, it can standalone. As a veteran-run company, we felt it important to craft a brand that spoke to both the history of the president and also the target demographic the first responders of Canada.