Looking to bring computer service & repair to small town households in Southwestern Ontario, Small Town Geek wanted to put its best face forward. Altitude was contracted to craft the logo design.
With target customers being Southwestern Ontario households, soloprenueres, and small business owners who likely can't afford in-house tech support, Small Town Geek wanted to bring computer service to them!
The design direction was to be approachable and fun. Taking a cue from handpainted signs of yesteryear, we came up with a jovial mascot that oozes charm and speaks to Small Town Geek's approachable nature.