Uniting Giants.

Project Details: Completed 2016

  • Client: Northern Giants 2017
  • Industry: Business Association
  • Solutions: Logo Design, Visual Identity

Background

Under the auspice of the year 2017, this association wanted an identity that showed unity & strength of these giant countries.

Project Brief

2017 is the 100th anniversary of modern Russia and the 150th anniversary of Canada. This business association wanted to use the symbolism of this once in a lifetime opportunity to make business connections across the Arctic Ocean of the world's two largest nations.

The logo of the visual identity system thus showed unity by intertwining the two national flags. The strength and size of the two nations are visible in the choice of type being all"caps" in a modern slab style.

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