A great brand begins not with finding a solution, but with discovering the correct pain point.
We get to the heart of your brand's pain point by asking questions. Lots of questions.
We start by getting to know your 'Why.' We begin by asking questions and seeking out information. The insight that comes from this research will help us understand your brand, goals, audience, project scope and of course desired results. With this we can highlight and define the creative problems and discover strategies for solving those issues.
With 'Why' defined, we prod for the best possible solution and course of action for your brand's project.
By utilizing creative exercises and collaborative facilitation; together with you, we generate ideas which will be honed into initial concepts.
From our ideas we create initial concepts that are on-brand and try to solve the defined problem, ensuring attention to the intent and an eye on what research & data says. We know, not all concepts are good ones, that is why we iterate! In other words, we don't settle, we work through them again and again until we find the most suitable concepts for the problem at hand.
With our possibilities set, we delve head first into building your project's direction.
We hone and present the top initial concepts that best solve your pain point. Working alongside you, we turn the chosen concept into your stellar direction. Here is where we sweat the details, ensuring that every element of your project is on-brand and precisely tailored.
If your project requires it, extended deliverables are crafted once the direction is finalized, these include but are not limited to stationery, marketing materials, and brand identity guides.
We let the world in on our secret. Yet this doesn't mean it is the end of our journey.
We check, double-check, and check again, making sure that your project is stellar for its launch and beyond! Then we let the project free. Some projects include a feedback cycle, this is where further testing and adjusting happens.
But, just because this is the end of the project, doesn't mean this is goodbye, it is more of a see you soon. We pride ourself on growing our community and our clients' story; that is why we treat each project as a chance to build a continuing relationship, not simply a transaction.
We try to harness the emotional power of design to communicate to the marketplace.Walter Landor
Our expertise is brand touchpoints, where first impressions are lasting ones too.