Eureka.

Project Details:

  • Client: Avasant
  • Industry: Management Consulting
  • Solutions: Brand Extension, Logo Design

Background

Multinational management consulting firm required a logo for their new employee knowledge management intranet portal.

Project Brief

Avasant has strong internal & external brand positioning, with a wide array of stakeholders. It was necessary to keep the brand extension of the intranet within the current brand identity system, but also have it be able to stand as its own product line/entity.

This pairing was accomplished in this logo by utilizing the brand's type and colours, as well as integrating the Avasant"A" into the eureka burst on top of the I.

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